Talanta Hela Launch

Problem

A new fintech product needed to launch with credibility in a crowded, trust-sensitive market.

Creative Direction

Founder-led narrative grounded in the everyday user, avoiding fintech-ad cliché.

Execution

Studio and on-location shoot days, vertical cutdowns for social alongside the hero film.

Outcome

Launch film and cutdowns used across the brand's paid and organic channels at go-live.